Today, Vagabond Inn announced the launch of a marketing initiative called The Direct Route. The Direct Route campaign educates hotel consumers on the advantages of direct booking.
Takethedirectroute.com, the Direct Route campaign's landing site, outlines advantages of booking directly with Vagabond Inn. These include direct savings and direct service. Kyle Lee, Vagabond Inn Corporation's Vice President of Marketing, said, "We want guests—not just our guests, but all travelers—to learn about the benefits of booking directly with the hotel they're staying in."
At Vagabond Inn, guests who book directly are able to reap a number of benefits. Chief amongst them is Vagabond Inn's 10th Night Free rewards program. After directly booking any nine nights with Vagabond Inn, guests receive a tenth night at Vagabond Inn free of charge. They can redeem this free night on any date at any Vagabond Inn location. The 10th Night Free program is far simpler than online travel agencies' complicated points rewards systems. It brings direct savings to direct bookers.
Additionally, guests who book directly with Vagabond Inn receive direct service: instead of contending with a middleman, like an online travel agency, guests who book directly can speak directly with Vagabond Inn about reservation changes, questions, and concerns. These guests don't have to worry about additional, conflicting, and confusing policies from online travel agencies.
"We don't want guests to miss out on opportunities," said Kyle Lee. "We want them to have the best travel experience they can. Guests who book directly with their hotels tend to have an advantage over guests who book through online travel sites."
About Vagabond Inn Corporation
Vagabond Inn Corporation, a reputable west coast hotel brand and franchise company, has delivered on its promise of “Great Value, Friendly People” for more than 55 years. With numerous corporate-owned and franchise locations throughout busy markets in Arizona, California, Nevada, Oregon, and Texas, Vagabond Inn provides all the essentials for travelers up and down the west coast. Vagabond Inn Corporation delivers revenue-maximizing services to hoteliers, including cutting-edge technology, revenue management, reputation management, and digital and traditional marketing. To learn more about the rich history of Vagabond Inn or to book a reservation, visit http://www.VagabondInn.com.