According to the 2017 MM&M/Guidemark Health Healthcare Marketers Trend Report, 74% of device marketers surveyed said marketing budgets are on the rise, giving you funding to implement new strategies, reach new audiences and connect with customers in a more meaningful, targeted way. However, this opportunity must also be balanced with the understanding that although many organizations are creating groundbreaking devices that save lives, lower the cost of care and improve the quality of life for patients, the same organizations are more traditional and conservative when it comes to marketing, and slow to adapt to changes in the marketplace. Given this dichotomy, you're often required to provide a detailed and well-thought-out marketing campaign that provides measurable results.
Built on a foundation of seven years of informative, relevant content and attended by marketers representing device organizations of all sizes, the 7th Digital Marketing for Medical Devices West conference is an integral part of ExL Events' industry-leading Digital Marketing for Medical Devices series. This conference is designed to provide you with in-depth, tactical presentations that provide you with a roadmap to implementing similar programming at your organization and insights into some of the leading marketing trends impacting the industry today and in the future (such as new industries entering the medical device space and the impact of the evolving healthcare ecosystem). This unique format allows you to leave the conference with a game plan for when you return to the office and a forward-looking ideology that can help shape your long-term marketing strategy.
EXHIBITS // ELECTRIC ABSTRACTIONS
APR 20 - JUN 10
OVERVIEW // Electric Abstractions focuses on three California artists using computer technology to create contemporary fine art. Daniel Leighton, Robert Chapman, and Jayne Behman have been creating images digitally for years-drawing with digits and painting with pixels. Jayne Behman and Robert Chapman both have had formal training and years of experience and backgrounds in traditional studio art. Their forays into digital art started after they had already established themselves as artists.
Daniel Leighton came to digital art already well-versed in programming computer apps and making moving pictures when he decided to create computer art. "For SLOMA, this is an opportunity to embrace new media, celebrate three artistic talents with visually compelling artwork, and present an exhibition that also appeals to younger audiences," said Ruta Saliklis, SLOMA curator. Daniel Leighton's digital art can be transported by the viewer from a static image into a moving art piece using apps on an iPhone or iPad, making for a more participatory and personalized experience.
Robert Chapman's artwork starts with under drawings associated in technique to abstract expressionism. Triggered by the subconscious, he proceeds by adding layers to define objective realistic art with that of the objectivity found in the observable nature of reality.
Jayne Behman embraces the iPad as her canvas and uses computer apps to provide her drawing and painting tools. Her images reflect her inner child that deals with adult challenges.
Saturday, April 21 at 2 PM: Panel discussion with the three artists of Electric Abstractions.
Sunday, June 10 at 5 PM: Concert with pianist John Nelson with multimedia video and light presentation to compliment Electric Abstractions. $20 general seating.
DETAILS // A public reception with the artist will take place on Friday, May 4 from 6-9 PM in conjunction with Art After Dark. Members-only preview 5 to 6 PM.